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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists

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Gold Winner

Public Service/Social Welfare
Entrant: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv
AIDS Awareness
"Get Tested Project"
Corporate Name of Client: AIDS Task Force
Agency Account Directors: Adam Polachek/Shiran Chen Gross/
     Inbal Stern
Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Copywriter: Orit Bar Niv
Recording Studio: SHAPA

Basic description of the project:
This year, the AIDS Task Force mission was to make more people get tested. On World AIDS Day, our radio campaign had a core idea: We invited anchors from all radio stations to take an HIV test LIVE and get results LIVE. The "Get Tested" campaign was an open idea platform. Anchors used the platform to make the campaign their own. At the end of the day the campaign included more than 20 hours of original branded content. The open idea platform was a collaboration between Advertising, Media, Content and PR for one goal, and one message: "Get Tested"

LIA 2011©

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