Radio Public Service/Social WelfareEntrant:
Ronald McDonald Barnfond "Please Don't Hang Up The Call"
Credits Corporate Name of Client: Ronald McDonald Barnfond Client Account Director: Birgitta Mossberg Agency Account Directors: Pelle Josephson/Karl Wikström/ Jeanette Ytterman Agency: DDB Stockholm, Stockholm Creative Directors: Nick Christiansen/Joel Ekstrand Production Company: Sara Haag, Stockholm Producer: Petra Haglund Recording Studio: Red Pipe, Stockholm
Translation: (We hear a dad telling his son a good night story, as if he’s tucking him in when it’s time for bed.)
... and if Charlie the cat hasn’t changed his mind, he still walks side by side with Martin Mouse on their walks through the neverending forest. And they live happily ever after… There…
As he finishes telling the story, there is a short silense, broken by the son’s voice.
– Please don’t hang up.
VOICEOVER: A sick child needs its family more than ever. Help The Ronald McDonald Childrens Fund and The Childhood Cancer Foundation to build a new accomodation for families at the Academic Hospital in Uppsala. Text the word ”House” to 72900 to donate 5 Euro. Thank you.
Basic description of the project: As a parent or relative, saying good night to a child over the phone is the last thing you want to do when the child is going through a tough period of sickness. You’d want to be there in person. That’s the reason of existence for The Ronald McDonald Childrens fund. The aim is to build houses in connection to hospitals around Sweden, to act as a home away from home for the parents and relatives – a place where they can stay while the child is hospitalized.