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Bronze Winner

Entrant: 303Lowe, Sydney
Harley-Davidson Australia
"Riding South"
Corporate Name of Client: Harley-Davidson Australia
Client Account Director: Adam Wright
Agency Account Directors: Matt Clarke/Brodie Neader
Agency: 303Lowe, Sydney
Executive Creative Director: Simon Langley
Copywriter: Ben Gartland
Agency Producer: Lucy Trengove
Sound Design Company: Stellar Sound, Sydney
Sound Designer: Brad Powers
Voice-over: Jack Campell

Basic description of the project:
To coincide with the launch of the new Harley Backline, we created a radio campaign designed to encourage the audience to simply take a test ride and discover what their life could be like on the back of a new Harley. Riding a Harley is unlike any other mode of transport. As soon as you’re on one you feel the spirit of independence and freedom. These spots bring that truth to life.

LIA 2011©

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