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Sound Design
Entrant: Saatchi & Saatchi Switzerland, Carouge
Fenistil Gel
"Mosquito Lullaby"
Corporate Name of Client: Novartis Consumer Health
Client Account Director: Jutta Karppi
Agency Account Director: Flavia Engelmann
Agency: Saatchi & Saatchi Switzerland, Carouge
Chief Creative Officers: John Pallant/Derek Green
Creative Director: Leon Jacobs
Copywriter: Massimo Caiati
Agency Producer: Scott McBurnie
Production Company: Nylon Studios, New York
Producer: Heather Weisberg
Audio Engineer: Dave Robertson
Music Producer: Mark Beckhaus
Music Arranger: Oli Chang

Relieve the itchiness of mosquito bites and have a good night, with Fenistil.

Basic description of the project:
Thanks to the effect of Fenistil, everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. The insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming.
The idea is to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing.

LIA 2011©

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