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Bronze Winner

Radio
Campaign
Entrant: Lowe Singapore, Singapore
Samroc Paint Colour Mixing
"Slap", "Awesome Light", " Chase", " Bust Up", " Chainsaw", " Look At Me Dad!"
Credits
Corporate Name of Client: Samroc Paint and Hardware
Client Account Director: Felicia Goh
Agency Account Director: Aisha Lo
Agency: Lowe Singapore, Singapore
Chief Creative Officers: Clinton Manson/Dominic Stallard
Executive Creative Directors: Clinton Manson/Dominic Stallard
Creative Director: Steve Straw
Copywriter: Steve Straw
Producer: Azmi Jaffar
Recording Studio: The Gunnery, Singapore
Audio Engineer: Evan Roberts
Sound Designer: Evan Roberts
Music Producer: Evan Roberts

Basic description of the project:
Every paint brand sells colour. But what about the colours that don't exist yet (except in your imagination)? As authorities on colour, SAMROC offers a colour mixing/creation service that matches what's in your head, even if you don't have the words to articulate it.

LIA 2011©

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