Euro RSCG South Africa,
Joint Eze "Intruder"
Credits Corporate Name of Client: PSN Agency: Euro RSCG South Africa, Johannesburg Executive Creative Director: Jonathan Deeb Creative Directors: Laura May Vale/Fiona O'Connor Copywriters: Balekane Mokoditoa/Romy Lunz Recording Studio: Earworm, Johannesburg Sound Designer: Paul Shafer Voice-overs: Christine Le Broq/Lawrence Joffe
Basic description of the project: Joint Eze is a product that allows people, mainly elderly, to alleviate stiff muscles and joint pain. Our campaign aims to sell this benefit by dramatizing, in a humorous manner, the restrictions stiff muscles can have on a person’s movement.