Radio Sound DesignEntrant:
Saatchi & Saatchi Switzerland,
Fenistil Gel "Mosquito Lullaby"
Credits Corporate Name of Client: Novartis Consumer Health Client Account Director: Jutta Karppi Agency Account Director: Flavia Engelmann Agency: Saatchi & Saatchi Switzerland, Carouge Chief Creative Officers: John Pallant/Derek Green Creative Director: Leon Jacobs Copywriter: Massimo Caiati Agency Producer: Scott McBurnie Production Company: Nylon Studios, New York Producer: Heather Weisberg Audio Engineer: Dave Robertson Music Producer: Mark Beckhaus Music Arranger: Oli Chang
Relieve the itchiness of mosquito bites and have a good night, with Fenistil.
Basic description of the project: Thanks to the effect of Fenistil, everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. The insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming.
The idea is to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing.