Radio
Retail Services Entrant: Pirate Group, Toronto Lavalife
"Windex"

Credits
Corporate Name of Client: LavaLife
Client Account Director: Peter Housley
Agency: Pirate Group, Toronto
Chief Creative Officers: Steve Gardner/Tom Goudie
Creative Directors: Steve Gardner/Tom Goudie
Copywriters: Steve Gardner/Tom Goudie
Production Company: Pirate Group, Toronto
Director: Tom Goudie
Executive Producer: Tyna Maerzke
Recording Studio: Pirate Group, Toronto
Audio Engineer: Jared Kuemper
Music Composer: Brendan Quinn
Voice-over: Jamie Watson

Basic description of the project:
This spot represents one of a series of commercials that was developed to promote Lavalife.com's 30 day free trial. The execution features an unsavory latin pick-up artist who helps illustrate the pitfalls of bar-scene dating. The effort was to employ humour to deliver on an overriding strategy that positioned Lavalife.com as the smarter more efficient and safer way to attract would-be suitors.