Package Design WinesEntrant:
Switch,
Johannesburg
Rascal in the Vineyard
Credits Corporate Name of Client: Douglas Green Bellingham Wines Client Account Director: Sipho Mdluli Agency Account Directors: Rob Havik/Nicole Dickens Design Company: Switch, Johannesburg Container Company: Wayout Express, Johannesburg Packaging Manufacturing Company: Mortimer Offset, Johannesburg Executive Creative Director: Gaby De Abreu Creative Directors: Adam Botha/Malcolm King Design Director: Sulet Jansen Copywriter: Steven Lipschitz Illustrator: Ilze Vermaak Graphic Designer: Ilze Vermaak
Basic description of the project: A limited edition wine label range and identity had to be created for wine farm owner, Jacques Roux. The design needed to be loosely based on his family story of the “Rascal in the Vineyard” who ate and knocked grapes off their vines during harvest time. Jacques’ father believed that the “rascal” was either the birds or the hedgehogs that pillaged the winelands.
One day Jacques told his father that he was the “rascal” on the wine farm, thus making him the central character to the story.
Our main focus was to expose the "mystery" of the story through the die-cut of Jacques’ iconic moustache on the wine label.