Credits
Corporate Name of Client: BMW AG Deutschland
Client Account Director: Manfred Braeunl
Agency Account Director: Philipp Ernsting
Agency: Serviceplan, Hamburg
Chief Creative Officer: Alexander Schill
Creative Directors: Maik Kaehler/Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Roman Becker/Manuel Wolff
Graphic Designers: Savina Mokreva/Maximilian Kempe

Basic Description of Project:
BMW asked us to develop an idea for the BMW M3 Coupe for a very special billboard at the Hamburg Airport – a 50 x 2 meter light wall in the middle of the arrivals hall.

For a car that exceeds limits, we created a billboard that exceeds limits. We designed a headline out of half letters. To complete them we used their reflection on the shiny floor.

The Result We doubled the media space for free. We doubled the attention for free.

LIA 2011©