BMW M3 Coupe "BMW Light Wall - Reflection"
Credits Corporate Name of Client: BMW AG Deutschland Client Account Director: Manfred Braeunl Agency Account Director: Philipp Ernsting Agency: Serviceplan, Hamburg Chief Creative Officer: Alexander Schill Creative Directors: Maik Kaehler/Christoph Nann Copywriter: Andreas Schriewer Art Directors: Roman Becker/Manuel Wolff Graphic Designers: Savina Mokreva/Maximilian Kempe
Basic Description of Project:
BMW asked us to develop an idea for the BMW M3 Coupe for a very special billboard at the Hamburg Airport – a 50 x 2 meter light wall in the middle of the arrivals hall.
For a car that exceeds limits, we created a billboard that exceeds limits. We designed a headline out of half letters. To complete them we used their reflection on the shiny floor.
The Result We doubled the media space for free. We doubled the attention for free.