The NEW CategoryEntrant:
TBWA\Berlin,
Berlin
Absolut Vodka "MADE"
Credits Media Type: Ambient, Blogs, Live Events, Outdoor/Poster, Websites Corporate Name of Client: Pernod Ricard Deutschland GmbH Client Account Directors: Alain Dufossé/Bernhard Eisheuer/ Katja Borsetzky/Christina Elste/ Catherina Zeman Agency Account Directors: Richard Breaux/David Barton/ Alexis Mardon Agency: TBWA\Berlin, Berlin/CHE*CHE, Berlin Chief Creative Officers: Nico Zeh/Tatjana Stein/ Kurt Georg Dieckert/Stefan Schmidt Creative Directors: Dirk Henkelmann/Philip Borchardt Copywriters: Dirk Henkelmann/Felicitas Olschewski/ Philip Loeffel Art Directors: Philip Borchardt/Philipp Migeod Photographers: Niels Krueger/Robert Wunsch/ Ricardo Mueller Graphic Designers: Veit Moeller/Andrew Morgan/ Ricardo Mueller/Chehad Abdallah/ Benedikt Gansczyk/Thomas Kohl Executive Agency Producers: Luise Biesalski/Philip Gaedicke/ Alexis Dornier Designers: Veit Moeller/Andrew Morgan/ Ricardo Mueller/Chehad Abdallah/ Benedikt Gansczyk/Thomas Kohl Directors: Matthias Maercks/Niki Drakos/ Johannes von Liebenstein Scored By: Miki/Valerie Goodman/ Crada Cinematographer: Matthias Maercks/Niki Drakos Architect: Alexis Dornier Interface: Wolf Deiss
Basic description of the project: ABSOLUT wanted to create a place where creative collaborations are encouraged and fostered. A place for people who love art and creativity. A place where diverse creative minds can join forces to create new and unseen things.
MADE was born as a platform devoted to the formula of creative clashes. This became the rationale for everything, from the development of the space by 12 very different creatives, to the diverse Artists, participating in the projects. It is reflected in all communication, and even resulted in the creation of a unique new media channel.