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The NEW Category
Entrant: Ogilvy & Mather Japan, Tokyo
Sneaker Freaker Magazine
"Dog Poop Insurance"
Media Type: Outdoor/Poster, Websites, An Idea of New Services
Corporate Name of Client: Sneaker Freaker Pty Ltd
Client Account Director: Simon Wood
Agency: Ogilvy & Mather Japan, Tokyo
Executive Creative Director: Shingo Ichimura
Creative Directors: Satoko Takada/Chris Gurney
Copywriter: Satoko Takada
Art Director: Tatsuya Kuritsuka
Photographer: Takakazu Aoyama
Interactive Designers: Kiyonori Saioji/Keikei Go
Programmer: Shigetaka Hashiguchi
Production Company: Amana, Tokyo/Loki, Tokyo
Director: Hiroki Nishimura
Executive Producers: Nobuaki Doi/Yusaku Najima
Producer: Hidetake Kodama

Basic description of the project:
To the fashion conscious consumers of Japan we introduced a product that safeguards their fashion investment – their Sneakers. As a nation of dog lovers, they do not love it when they constantly have to clean their soles. “Sneaker Freaker” magazine has created an insurance policy called ‘Dog Poop Insurance’. A viral video was developed that communicated the concept.

The video received over 30,000 views from its official launch on 2nd March within a week. During the month of March, it ranked in the ‘Top 10’ on Yahoo Japan’s popular video ranking and Google Search reached over 500,000 hits.

LIA 2011©

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