The NEW CategoryEntrant:
Ogilvy & Mather Japan,
Tokyo
Sneaker Freaker Magazine "Dog Poop Insurance"
Credits Media Type: Outdoor/Poster, Websites, An Idea of New Services Corporate Name of Client: Sneaker Freaker Pty Ltd Client Account Director: Simon Wood Agency: Ogilvy & Mather Japan, Tokyo Executive Creative Director: Shingo Ichimura Creative Directors: Satoko Takada/Chris Gurney Copywriter: Satoko Takada Art Director: Tatsuya Kuritsuka Photographer: Takakazu Aoyama Interactive Designers: Kiyonori Saioji/Keikei Go Programmer: Shigetaka Hashiguchi Production Company: Amana, Tokyo/Loki, Tokyo Director: Hiroki Nishimura Executive Producers: Nobuaki Doi/Yusaku Najima Producer: Hidetake Kodama
Basic description of the project: To the fashion conscious consumers of Japan we introduced a product that safeguards their fashion investment – their Sneakers. As a nation of dog lovers, they do not love it when they constantly have to clean their soles. “Sneaker Freaker” magazine has created an insurance policy called ‘Dog Poop Insurance’. A viral video was developed that communicated the concept.
The video received over 30,000 views from its official launch on 2nd March within a week. During the month of March, it ranked in the ‘Top 10’ on Yahoo Japan’s popular video ranking and Google Search reached over 500,000 hits.