The NEW CategoryEntrant:
Microsoft Windows Azure
Credits Media Type: Mobile Corporate Name of Client: Microsoft Agency Account Directors: Jayme Maultasch/Joseph Rector/ Paulette Stone Agency: Deutsch, New York Chief Creative Officer: Greg DiNoto Executive Creative Director: Steve Nesle Creative Directors: Donovan Goodly/John Heath Copywriter: John Heath Art Directors: Roxy Feldman/Channing Ritter Photographer: Chris Shipman Executive Agency Producer: Stephanie Lee-Pang Agency Producer: Lev Kuperman Production Company: WIRED , New York
Basic description of the project: THE CHALLENGE: Coders hate advertising. And yet we were tasked with using advertising to communicate that Microsoft's new cloud-based development platform – Windows Azure – was designed to let creative developers work their magic in the cloud.
THE SOLUTION: An ad whose code can be hacked by the coder community.