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The NEW Category
Entrant: Deutsch, New York
Microsoft Windows Azure
Media Type: Mobile
Corporate Name of Client: Microsoft
Agency Account Directors: Jayme Maultasch/Joseph Rector/
     Paulette Stone
Agency: Deutsch, New York
Chief Creative Officer: Greg DiNoto
Executive Creative Director: Steve Nesle
Creative Directors: Donovan Goodly/John Heath
Copywriter: John Heath
Art Directors: Roxy Feldman/Channing Ritter
Photographer: Chris Shipman
Executive Agency Producer: Stephanie Lee-Pang
Agency Producer: Lev Kuperman
Production Company: WIRED , New York

Basic description of the project:
THE CHALLENGE: Coders hate advertising. And yet we were tasked with using advertising to communicate that Microsoft's new cloud-based development platform – Windows Azure – was designed to let creative developers work their magic in the cloud.

THE SOLUTION: An ad whose code can be hacked by the coder community.

LIA 2011©

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