The NEW CategoryEntrant:
Del Campo Nazca Saatchi & Saatchi,
BGH Air Conditioners "Big Noses"
Credits Media Type: Ambient, Direct, Outdoor/Poster, Print, Television, Websites Corporate Name of Client: BGH Client Account Directors: Nicolás Videla/Carina Catalano/ Sebastián Nugnez Agency Account Directors: Juan Manuel Aralda/Mariano Cafarelli Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires Executive Creative Directors: Maxi Itzkoff/Mariano Serkin Creative Directors: Diego Medvedocky/Ignacio Ferioli Copywriter: Diego Medvedocky Art Director: Ignacio Ferioli Executive Agency Producer: Adrián Aspani Agency Producer: María de la Paz Landeyro Designers: Guido Fusetti/Sebastián Beretta Production Company: Peluca Films, Buenos Aires Director: Diego y Vlady Executive Producer: Alejandro De Michele Sound Design Company: Happy Together Post-Production Company: Che Revolution Post
Basic description of the project: BGH wanted to launch its new line of Air Conditioners with five air filtering stages, the Air Conditioner units that provide the purest air of all.
For the launch, they decided to help those who need pure air most: Big Noses.
That’s why if you had a Big Nose, BGH gave you a 25% discount.
Because figuring out whose nose is big and whose isn’t is such a delicate matter, we created: THE NOSE-O-METER. A device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.