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The NEW Category
Entrant: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
BGH Air Conditioners
"Big Noses"
Media Type: Ambient, Direct, Outdoor/Poster, Print, Television, Websites
Corporate Name of Client: BGH
Client Account Directors: Nicolás Videla/Carina Catalano/
     Sebastián Nugnez
Agency Account Directors: Juan Manuel Aralda/Mariano Cafarelli
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Executive Creative Directors: Maxi Itzkoff/Mariano Serkin
Creative Directors: Diego Medvedocky/Ignacio Ferioli
Copywriter: Diego Medvedocky
Art Director: Ignacio Ferioli
Executive Agency Producer: Adrián Aspani
Agency Producer: María de la Paz Landeyro
Designers: Guido Fusetti/Sebastián Beretta
Production Company: Peluca Films, Buenos Aires
Director: Diego y Vlady
Executive Producer: Alejandro De Michele
Sound Design Company: Happy Together
Post-Production Company: Che Revolution Post

Basic description of the project:
BGH wanted to launch its new line of Air Conditioners with five air filtering stages, the Air Conditioner units that provide the purest air of all. For the launch, they decided to help those who need pure air most: Big Noses. That’s why if you had a Big Nose, BGH gave you a 25% discount. Because figuring out whose nose is big and whose isn’t is such a delicate matter, we created: THE NOSE-O-METER. A device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.

LIA 2011©

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