Home   |   Back to LIA Main Home
2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists

Grand LIA   |   Winners   |   Finalists


The NEW Category
Entrant: BLUE, Paris
"We are Producteurs"
Media Type: Websites
Corporate Name of Client: Orange
Client Account Director: Jean-Denis Vigato
Agency Account Director: Régis Lefebvre
Agency: BLUE, Paris
Creative Directors: Guilhem Arnal/Bruno Delhomme
Art Director: Gilles Rivollier

Basic description of the project:
This is the strategic turn operated by Orange, leader in telecommunications, but not yet recognized as an important actor in the film industry.

How has Blue a branded content agency dealt with this? By bringing a revolution to the film industry.

Orange and its millions of web users and network expertise, in partnership with EuropaCorp, the most important studios in Europe founded by Luc Besson, launches

The web platform offers the opportunity to take part in an original cinema adventure and to get involved in all the stages of film production, from its conception to its big-screen release.

LIA 2011©

Powered by