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Entrant: Jung von Matt, Hamburg
Dortmund Concerthall
"Concert Milk"
Media Type: Ambient, Direct
Corporate Name of Client: Dortmund Concerthall
Client Account Directors: Benedikt Stampa/Anne-Katrin Röhm
Agency Account Directors: Jochen Schwarz/Dajana Crantz/
     Marijke Fisser
Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Director: Sascha Hanke
Creative Directors: Tobias Grimm/Jens Pfau/
     Jo Marie Farwick
Copywriters: Henning Robert/Jan-Hendrik Scholz
Art Director: Damjan Pita
Graphic Designers: Nicolas Schmidt-Fitzner/Sven Gabriel/
     Christoph Maeder
Executive Agency Producer: Meike van Meegen
Production Company: Markenfilm, Hamburg
Director: Silvio Helbig
Executive Producer: Johannes Bittel
Producer: Claudia Westermann
Sound Design Company: Infected Postproduction, Hamburg
Scored By: Joseph Haydn
PR: Mhoch4

Basic description of the project:
Concerts at Dortmund Concert Hall are always an unusual experience. In order to convey this, we are letting people experience music as never before: with their sense of taste. Cows produce more milk when they listen to classical music, so we played them the new season’s artists. After that, the cows did not produce ordinary milk. They made the taste of music. With milk bars in the concert hall and samples in shops, we gave people the opportunity to experience music as never before.

LIA 2011©

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