The NEW CategoryEntrant:
Jung von Matt,
Dortmund Concerthall "Concert Milk"
Credits Media Type: Ambient, Direct Corporate Name of Client: Dortmund Concerthall Client Account Directors: Benedikt Stampa/Anne-Katrin Röhm Agency Account Directors: Jochen Schwarz/Dajana Crantz/ Marijke Fisser Agency: Jung von Matt/Elbe, Hamburg Executive Creative Director: Sascha Hanke Creative Directors: Tobias Grimm/Jens Pfau/ Jo Marie Farwick Copywriters: Henning Robert/Jan-Hendrik Scholz Art Director: Damjan Pita Graphic Designers: Nicolas Schmidt-Fitzner/Sven Gabriel/ Christoph Maeder Executive Agency Producer: Meike van Meegen Production Company: Markenfilm, Hamburg Director: Silvio Helbig Executive Producer: Johannes Bittel Producer: Claudia Westermann Sound Design Company: Infected Postproduction, Hamburg Scored By: Joseph Haydn PR: Mhoch4
Basic description of the project: Concerts at Dortmund Concert Hall are always an unusual experience. In order to convey this, we are letting people experience music as never before: with their sense of taste.
Cows produce more milk when they listen to classical music, so we played them the new season’s artists. After that, the cows did not produce ordinary milk. They made the taste of music. With milk bars in the concert hall and samples in shops, we gave people the opportunity to experience music as never before.