The NEW CategoryEntrant:
Tate Movie Project
Credits Media Type: Ambient, Live Events, Outdoor/Poster, Print, Radio, Websites Corporate Name of Client: Tate Client Account Directors: Jane Burton/Sarah Briggs Agency Account Director: Katrien DeBauw Agency: Fallon, London Executive Creative Director: Richard Flintham Creative Director: Matt Keon Production Company: Tate, London/Aardman Animations, Bristol/ BBC , London Directors: Jane Burton (Creative Director)/Sarah Cox (Director)/ Dan Efergan (Website Creative Director) Executive Producers: Erin Barnes/Gemma Clarke/ Heather Wright Producer: Helen Argo Interactive Agency: Aardman Animations, Bristol Interactive Designer: Gavin Strange Website Producer: Lorna Probert BBC Editors: Tim Levell/Blue Peter BBC Project Executive: Chris Arrowsmith
Basic description of the project: In 2010, Tate set out to encourage 5-13 year olds across the country to engage with art and get excited about the possibilities of their own visual creativity. So the Tate Movie Project (TMP) was born, a national project and a first: an animation film made by kids, for kids. Children were able to participate in the filmmaking process in two ways. By uploading their drawings, sound effects and ideas to www.tatemovie.co.uk or by participating in one of the workshops. The finished film 'The Itch of the Golden Nit' was brought to life by Aardman Animations and screened on BBC2.