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Entrant: Fallon, London
Tate Movie Project
Media Type: Ambient, Live Events, Outdoor/Poster, Print, Radio, Websites
Corporate Name of Client: Tate
Client Account Directors: Jane Burton/Sarah Briggs
Agency Account Director: Katrien DeBauw
Agency: Fallon, London
Executive Creative Director: Richard Flintham
Creative Director: Matt Keon
Production Company: Tate, London/Aardman Animations, Bristol/
     BBC , London
Directors: Jane Burton (Creative Director)/Sarah Cox (Director)/
     Dan Efergan (Website Creative Director)
Executive Producers: Erin Barnes/Gemma Clarke/
     Heather Wright
Producer: Helen Argo
Interactive Agency: Aardman Animations, Bristol
Interactive Designer: Gavin Strange
Website Producer: Lorna Probert
BBC Editors: Tim Levell/Blue Peter
BBC Project Executive: Chris Arrowsmith

Basic description of the project:
In 2010, Tate set out to encourage 5-13 year olds across the country to engage with art and get excited about the possibilities of their own visual creativity. So the Tate Movie Project (TMP) was born, a national project and a first: an animation film made by kids, for kids. Children were able to participate in the filmmaking process in two ways. By uploading their drawings, sound effects and ideas to or by participating in one of the workshops. The finished film 'The Itch of the Golden Nit' was brought to life by Aardman Animations and screened on BBC2.

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