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Gold Winner

The NEW Category
Entrant: R/GA, New York
"Pay With A Tweet"
Media Type: Social Network Communities
Corporate Name of Client: Innovative Thunder
Agency: R/GA, New York
Associate Creative Directors: Leif Abraham/Christian Behrendt
Programmers: Alexander Milde/John Tubert

Basic description of the project:
Pay with a Tweet is the first social payment system, where people pay for goods with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?" It’s simple, people who have something to sell add the Pay With A Tweet button to their site. Visitors click on the button, and tweet about the product. They are then able to download it: be it a book, album, or whatever. What began as a promotion became a new way to trade content online.

LIA 2011©

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