The NEW CategoryEntrant:
R/GA "Pay With A Tweet"
Credits Media Type: Social Network Communities Corporate Name of Client: Innovative Thunder Agency: R/GA, New York Associate Creative Directors: Leif Abraham/Christian Behrendt Programmers: Alexander Milde/John Tubert
Basic description of the project: Pay with a Tweet is the first social payment system, where people pay for goods with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?" It’s simple, people who have something to sell add the Pay With A Tweet button to their site. Visitors click on the button, and tweet about the product. They are then able to download it: be it a book, album, or whatever. What began as a promotion became a new way to trade content online.