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Nike "The Film Room"
Credits Media Type: Ambient, Live Events, Outdoor/Poster Corporate Name of Client: Nike Agency: R/GA, New York Chief Creative Officer: Nick Law Executive Creative Directors: Taras Wayner/Noel Billig Creative Director: Tim Allen Associate Creative Directors: Colin Kim/Jason Hoff Art Director: Saulo Rodrigues Agency Producer: Nigel Goodman Interactive Designer: Xavier Gallego Events Producer: David Fuller Technical Creative Director: Josh Balik Technical Director: Vincent Dibartolo
Basic description of the project: Nike set out to teach today’s signature basketball moves to the next generation of young basketball hopefuls. We were tasked with designing an experience that gave aspiring players a hands-on education on the court. We created The Film Room: part court, part green screen, 100% education. Using a combination of green screen technology, HD cameras, and a custom-built algorithm to analyze the footage, The Film Room deconstructed the kids’ moves, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves.