Credits
Media Type: Ambient, Direct, Social Network Communities, Websites
Corporate Name of Client: WWF Deutschland
Client Account Director: Dr. Dirk Reinsberg
Agency Account Directors: Jose Luis Carretero Lopez/Miriam Paneth/
Benjamin Wenke
Agency: Jung von Matt, Hamburg
Chief Creative Officer: Armin Jochum
Executive Creative Directors: Doerte Spengler-Ahrens/Jan Rexhausen
Creative Director: Sven Loskill
Copywriters: Henning Müller-Dannhausen/Lisa Glock
Art Directors: Michael Kittel/Alexander Norvilas
Illustrator: Michael Kittel
Graphic Designer: Alexander Norvilas
Executive Agency Producer: Michael Behrens
Agency Producer: Susanne zu Eicken
Programmers: Knud Alex Mueller/Florian Paul/
Lana Nugent
Production Company: 7 Seas, Hamburg
Director: Florian Panier
Senior Executive Producer: Florian Paul
Sound Design Company: White Horse Music, Hamburg
Scored By: Arne Schuhmann/Joseph Bach
Online Creative Director: Sven Loskill
Art Directors Online: Tom Schallberger/Michael Seifert
Technical Project Manager: Franziska Loeffler
Managing Director Online: Michael Behrens
Project Manager Online: Susanne zu Eicken
Music Producers: G. Winterstein/K. Nocken
PR Manager: T. Reinecke/U. Webering
Software Programming: Knud Alex Müller

Basic description of the project:
The world's first green file format: the WWF. To stop needless printing we invited a new, green file format: the WWF. A file you definitely can't print. And a simple idea to save trees that everyone can support by downloading the software and using it.

The result: After 4 weeks 200.000 website clicks from 182 countries and over 30.000 downloads.

LIA 2011©