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Bronze Winner

The NEW Category
Entrant: Wunderman, São Paulo
"The Tweeting Fridge"
Media Type: Blogs, Direct, Social Network Communities
Corporate Name of Client: Danone
Client Account Director: Eduardo Gagliardi
Agency Account Director: Maureen Gonzales
Agency: Wunderman, São Paulo
Chief Creative Officer: Paulo Sanna
Creative Directors: Rodrigo Jatene/Adriano Abdalla
Associate Creative Director: Alexandre Lima
Copywriter: Daniel Xavier
Art Director: Guto Chicanelli

Basic description of the project:
Brazilians drink 0,8 liters of water less than the daily-recommended amount. The reason: people don't remember to get hydrated. To change that, Bonafont wanted to remind people to drink more water.

We sent a fridge with 2 liters of Bonafont to one of our most influential tweeters. Every time the fridge was opened, a tweet was posted on the celebrity's timeline, telling all her followers she was drinking water, and motivating them to do the same.

As the fridge opens and closes, the brand's message spreads impressively. Now Bonafont reminds millions of people to drink 2 liters of water every day.

LIA 2011©

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