The NEW CategoryEntrant:
Bonafont "The Tweeting Fridge"
Credits Media Type: Blogs, Direct, Social Network Communities Corporate Name of Client: Danone Client Account Director: Eduardo Gagliardi Agency Account Director: Maureen Gonzales Agency: Wunderman, São Paulo Chief Creative Officer: Paulo Sanna Creative Directors: Rodrigo Jatene/Adriano Abdalla Associate Creative Director: Alexandre Lima Copywriter: Daniel Xavier Art Director: Guto Chicanelli
Basic description of the project: Brazilians drink 0,8 liters of water less than the daily-recommended amount.
The reason: people don't remember to get hydrated.
To change that, Bonafont wanted to remind people to drink more water.
We sent a fridge with 2 liters of Bonafont to one of our most influential tweeters.
Every time the fridge was opened, a tweet was posted on the celebrity's timeline, telling all her followers she was drinking water, and motivating them to do the same.
As the fridge opens and closes, the brand's message spreads impressively.
Now Bonafont reminds millions of people to drink 2 liters of water every day.