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Bronze Winner

The NEW Category
Entrant: The White Agency, Sydney
The Commonwealth Bank of Australia
"The Commonwealth Bank Property Guide"
Media Type: Augmented Reality
Corporate Name of Client: The Commonwealth Bank of Australia
Client Account Director: Paul Argus
Agency Account Director: Phillip McCann
Agency: The White Agency, Sydney
Executive Creative Director: Darwin Tomlinson
Creative Director: Marcus Robertson
Copywriter: Luke Sandral
Agency Producer: Kathleen Hyland
Designer: Greg Miller
Programmer: Steven Henderson
Production Company: Vivant, Sydney
Media Agency: IKON Communications

Basic description of the project:
Using augmented reality and Google maps, the Property Guide iPhone app gives home buyers a virtual insight into almost every home sale in Australia. It maps data like past sales history and current property listings on to a real world view, and gives users key suburb insights such as demographics, median price and buy/sell guides. Financial tools and advice including calculators, videos and guides are featured in the app to ensure that the home and loan they choose is the right one for them. Click to call functionality and arrange an appointment contact form allows instant access to the Bank.

LIA 2011©

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