The NEW CategoryEntrant:
The White Agency,
The Commonwealth Bank of Australia "The Commonwealth Bank Property Guide"
Credits Media Type: Augmented Reality Corporate Name of Client: The Commonwealth Bank of Australia Client Account Director: Paul Argus Agency Account Director: Phillip McCann Agency: The White Agency, Sydney Executive Creative Director: Darwin Tomlinson Creative Director: Marcus Robertson Copywriter: Luke Sandral Agency Producer: Kathleen Hyland Designer: Greg Miller Programmer: Steven Henderson Production Company: Vivant, Sydney Media Agency: IKON Communications
Basic description of the project: Using augmented reality and Google maps, the Property Guide iPhone app gives home buyers a virtual insight into almost every home sale in Australia. It maps data like past sales history and current property listings on to a real world view, and gives users key suburb insights such as demographics, median price and buy/sell guides. Financial tools and advice including calculators, videos and guides are featured in the app to ensure that the home and loan they choose is the right one for them. Click to call functionality and arrange an appointment contact form allows instant access to the Bank.