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Bronze Winner

The NEW Category
Entrant: SapientNitro, London
Media Type: Websites
Corporate Name of Client: Foot Locker Europe
Client Account Director: Tim Cincotta
Agency Account Directors: James Graham/Kate Eltringham
Agency: SapientNitro, London
Chief Creative Officer: Malcolm Poynton
Copywriter: Malcolm Poynton
Art Director: Malcolm Poynton
Interactive Designers: Robbie Davies/Andy Hajitheodoulou
Director: Blac Ionica
Interactive Designer: Jyotish Nair
Programme Manager: Helen Curtis-Jenkins
Project Manager: David Mercado
Interactive Developers: Ben Dunkley/Mick Horler/David Stugnell/Shaun Dunne
Creative Technology: Cat Le-Huy
Social Media Strategy: Charlie Wells
Twitter: Suzannah Wharfe

Basic description of the project:
Sneakerpedia is the world's largest sneaker archiving project and the first ever visual wiki, designed to connect sneaker fans with Foot Locker's 'enthusiasm beyond reason' for sneakers. It is a community space, not a market place - to allow fans to connect, share, discuss, follow and help shape future sneaker trends. Sneakerpedia's unique content format provides for an unrivalled user experience amongst the world of user-generated content.

LIA 2011©

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