The NEW CategoryEntrant:
Credits Media Type: Websites Corporate Name of Client: Foot Locker Europe Client Account Director: Tim Cincotta Agency Account Directors: James Graham/Kate Eltringham Agency: SapientNitro, London Chief Creative Officer: Malcolm Poynton Copywriter: Malcolm Poynton Art Director: Malcolm Poynton Interactive Designers: Robbie Davies/Andy Hajitheodoulou Director: Blac Ionica Interactive Designer: Jyotish Nair Programme Manager: Helen Curtis-Jenkins Project Manager: David Mercado Interactive Developers: Ben Dunkley/Mick Horler/David Stugnell/Shaun Dunne Creative Technology: Cat Le-Huy Social Media Strategy: Charlie Wells Twitter: Suzannah Wharfe
Basic description of the project: Sneakerpedia is the world's largest sneaker archiving project and the first ever visual wiki, designed to connect sneaker fans with Foot Locker's 'enthusiasm beyond reason' for sneakers. It is a community space, not a market place - to allow fans to connect, share, discuss, follow and help shape future sneaker trends.
Sneakerpedia's unique content format provides for an unrivalled user experience amongst the world of user-generated content.