The NEW CategoryEntrant:
Aoi Advertising Promotion, Inc.,
Credits Media Type: Music Video Corporate Name of Client: Zenith Co., Ltd./SOUR Agency: PARTY, Tokyo/New York Creative Director: Masashi Kawamura Photographer: Hiroki Ono Designer: Masashi Kawamura Programmers: Qanta Shimizu/Saqoosha/ Yuma Murakami/Jun Kuriyama (S2 Factory)/ Shu Takano (S2 Factory) Production Company: Aoi Advertising Promotion, Inc., Tokyo Directors: Masashi Kawamura/Qanta Shimizu/ Saqoosha/Hiroki Ono Producers: Yasuhito Nakae/Hisaya Kato Scored By: SOUR
Basic description of the project: This is an interactive music video for the Japanese band SOUR. The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online. By connecting to Facebook, Twitter & webcam, the video will be customized every time based on the viewer’s personal data and social networking status.