The NEW CategoryEntrant:
LEGO "Builders of Infinity"
Credits Media Type: Direct, Online/Offline Games, Media Corporate Name of Client: LEGO GmbH Client Account Director: Karola Wetzel Agency: Serviceplan, Hamburg/plan.net, Hamburg Chief Creative Officer: Alexander Schill Creative Directors: Maik Kaehler/Christoph Nann/ Friedrich von Zitzewitz/Daniel Koennecke Copywriter: Marc Vosshall Art Directors: Till Diestel/Oliver Schwank Interactive Designers: Dennis Fritz/Raul Dueck Programmers: Sven Busse/Robert von Leoprechting Production Company: Embassy of Dreams, Munich Sound Design Company: Gero Goerlich Screendesign: Oliver Schwank/Till Diestel/Dennis Fritz
Basic description of the project: A digital campaign for LEGO that promotes the core of the brand: creativity. An idea for the common leaderboard banner: An interactive jump ‘n’ run game, created by the users themselves. A LEGO figure has to reach the right side of the banner in order to finish a level. Users always have the possibility to visit builders-of-infinity.com to create their own level with LEGO bricks. Once they build a level, they can publish it to add the level to the game – raising the number of levels of the banner.