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BMW ActiveE "BMW ActiveE Experiment"
Credits Media Type: Email, Mobile, Social Network Communities, Websites Corporate Name of Client: BMW North America Agency: kirshenbaum bond senecal + partners, New York Chief Creative Officers: Ed Brojerdi/Izzy DeBellis Creative Directors: Marc Hartzman/Faris Yakob/ Anthony Monahan Associate Creative Director: Will Bright Copywriter: Will Bright Art Director: Lance Parrish Production Company: Prologue Pictures, Hollywood Director: Kurt Mattila Executive Producer: Alexander Dervin Producers: Brian Hall/Christina Hwang Electric Vehicle Project Manager: Marian Hawryluk, BMW North America Strategic Director of Marketing Technology: Tom Buontempo Account Director: Katie Klumper Director/Content Production: Dominic Ferro Senior Producer: Brooke Kaylor Editing Company: Prologue Pictures, Hollywood Talent Producer: Eliza Hindmarch Cinematographer: Keith Dunkerley
Basic description of the project: BMW approached us to mount the launch of its electric vehicle, starting with the ActiveE field trial.
Thinking beyond the car, we hosted a collaborative discussion about the future of mobility, creating tools to gauge the impact of electric vehicles on lives.
We developed the BMW Documentaries franchise - a film series that asks questions and rouses conversations across the web.
We rolled out the Evolve mobile application and dashboard, letting drivers track and compare their driving to see if the ActiveE is a good fit.
Tools and content were spread socially, growing a community that lives on.