Jung von Matt,
Dortmund Concerthall "Concert Milk"
Credits Corporate Name of Client: Dortmund Concerthall Client Account Directors: Benedikt Stampa/Anne-Katrin Röhm Agency Account Directors: Jochen Schwarz/Dajana Crantz/ Marijke Fisser Agency: Jung von Matt/Elbe, Hamburg Executive Creative Director: Sascha Hanke Creative Directors: Tobias Grimm/Jens Pfau/ Jo Marie Farwick Copywriters: Henning Robert/Jan-Hendrik Scholz Art Director: Damjan Pita Graphic Designers: Nicolas Schmidt-Fitzner/Christoph Maeder/ Sven Gabriel Production Companies: Markenfilm/VCC/Mhoch4/Infected Postproduction
Basic description of the project: We let cows listen to selected artists from the new season. The classical music had a positive effect on their milk, which we bottled right on the farm. Thus we created not only a range of nine different flavours, but a new medium: milk. Sales and tastings at shops and in the Concert Hall gave people who hardly encounter classical music the chance to taste the new season and experience music like never before.