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Gold Winner

Entrant: Jung von Matt, Hamburg
Dortmund Concerthall
"Concert Milk"
Corporate Name of Client: Dortmund Concerthall
Client Account Directors: Benedikt Stampa/Anne-Katrin Röhm
Agency Account Directors: Jochen Schwarz/Dajana Crantz/
     Marijke Fisser
Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Director: Sascha Hanke
Creative Directors: Tobias Grimm/Jens Pfau/
     Jo Marie Farwick
Copywriters: Henning Robert/Jan-Hendrik Scholz
Art Director: Damjan Pita
Graphic Designers: Nicolas Schmidt-Fitzner/Christoph Maeder/
     Sven Gabriel
Production Companies: Markenfilm/VCC/Mhoch4/Infected Postproduction

Basic description of the project:
We let cows listen to selected artists from the new season. The classical music had a positive effect on their milk, which we bottled right on the farm. Thus we created not only a range of nine different flavours, but a new medium: milk. Sales and tastings at shops and in the Concert Hall gave people who hardly encounter classical music the chance to taste the new season and experience music like never before.

LIA 2011©

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