Non-Traditional Beverages - Non-AlcoholicEntrant:
Coca-Cola "The Friendship Machine"
Credits Corporate Name of Client: Coca-Cola Client Account Director: Guido Rosales Agency: Ogilvy, Buenos Aires Executive Creative Director: Gastón Bigio Creative Directors: Javier Mentasti/Ignacio Ferioli Copywriter: Nicolás Vara Art Director: Ignacio Flotta Head of Art: Jonathan Gurvit/Diego Grandi
Basic description of the project: The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. We designed a 3.5 meter tall vending structure that captured the attention of the consumer. For everyone to enjoy a Coke with their friends and take advantage of the two Cokes for the price of one offer, friends had to cooperate with each other to insert the money into the machine slot.