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Automotive Products
Entrant: Jung von Matt, Hamburg
Daimler Pre-Safe®
"Transparent Walls"
Corporate Name of Client: Daimler AG
Client Account Directors: Anders-Sundt Jensen/Lüder Fromm
Agency Account Directors: Sven Dörrenbächer/Dajana Crantz/
     Marijke Fisser
Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Director: Sascha Hanke
Creative Directors: Jo Marie Farwick/Jens Pfau/
     Tobias Grimm
Copywriters: Henning Robert/Jan-Hendrik Scholz/
     Florian Hoffmann
Art Directors: Alphons Conzen/Frederico Gasparian/
     Benjamin Busse/Damjan Pita
Graphic Designer: Samuel Huber
Production Company: Erste Liebe Filmproduktion GmbH

Basic description of the project:
For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.

To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.

LIA 2011©

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