Kitchen Leo Burnett,
Fretex "Surprise Catwalk"
Credits Corporate Name of Client: The Salvation Army Client Account Director: Trine Gjermundbo Agency Account Director: Rune Rolsvig Agency: Kitchen Leo Burnett, Oslo Copywriter: Thomas Askim Art Director: Eirik Stensrud Assistant Art Directors: Christian Lauritzen/Ingvild Selliaas Inhouse Producer: Hanne Kopstad
Basic description of the project: Fretex is a secondhand clothing chain run by the Salvation Army. During Oslo Fashion Week we wanted to create awareness of our stores in a different and unique way.
A real size catwalk was installed outside the main Subway Station, and the unsuspecting passengers were models. The models presented what might be the future Fretex fashion; the clothes they are wearing today. People were cheered on with applause from a professional runway audience and catchy "Catwalk Music".
The event created big buzz in fashion blogs, local media were present and video clips from the event was shared in different social media.