Volkswagen - BlueMotion Technologies "The Fun Theory Award – Speed Camera Lottery"
Credits Corporate Name of Client: Volkswagen Sweden Client Account Directors: Åke Lundberg/Katarina Lakowitz/ Marcus Thomasfolk Agency Account Directors: Jerker Fagerström/Michael Bugaj/ Linda Eriksson/Barbro Långjuth Agency: DDB Stockholm, Stockholm Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Graphic Designers: Niklas Andersson/Rasmus Kellerman Idea: Kevin Richardson Producer: Joakim Kromnér Editor: Andreas Bjerner
Basic description of the project: Our challenge was to drive interest for Volkswagen BlueMotion – a range of car innovations that lowers environmental impact without compromising on the joy of driving.
Our original solution to this was The Fun Theory – that fun can change human behaviour for the better – which became a huge success and a global discussion topic.
We decided to give back to the Fun Theory community and test if the Fun Theory could make a difference in keeping drivers safe, by making Kevin Richardson’s idea reality – the Speed Camera Lottery.