Non-Traditional
Automotive Entrant: DDB Stockholm, Stockholm Volkswagen - BlueMotion Technologies
"The Fun Theory Award – Speed Camera Lottery"

Credits
Corporate Name of Client: Volkswagen Sweden
Client Account Directors: Åke Lundberg/Katarina Lakowitz/
     Marcus Thomasfolk
Agency Account Directors: Jerker Fagerström/Michael Bugaj/
     Linda Eriksson/Barbro Långjuth
Agency: DDB Stockholm, Stockholm
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Graphic Designers: Niklas Andersson/Rasmus Kellerman
Idea: Kevin Richardson
Producer: Joakim Kromnér
Editor: Andreas Bjerner

Basic description of the project:
Our challenge was to drive interest for Volkswagen BlueMotion – a range of car innovations that lowers environmental impact without compromising on the joy of driving. Our original solution to this was The Fun Theory – that fun can change human behaviour for the better – which became a huge success and a global discussion topic. We decided to give back to the Fun Theory community and test if the Fun Theory could make a difference in keeping drivers safe, by making Kevin Richardson’s idea reality – the Speed Camera Lottery.