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Electronic Equipment
Entrant: Crispin Porter + Bogusky
Windows Internet Explorer 8
"The DotCons/IE8: Online Scams Taken Offline"
Corporate Name of Client: Microsoft
Agency Account Directors: Kate Higgins/Ryan Skubic/
     Ben Haynes
Agency: Crispin Porter + Bogusky
Chief Creative Officers: Rob Reilly/Andrew Keller/
     Jeff Benjamin
Executive Creative Director: Tim Roper
Creative Director: Dave Steinke
Associate Creative Directors: Mark St. Amant/Justin Ebert/
     DJ Pierce/Caprice Yu/
     Tim Geoghegan
Copywriters: Justin Ebert/Ian Falcon
Art Directors: DJ Pierce/Slava Morshch

Basic description of the project:
Most victims of online attacks thought they’d never fall for an Internet scam. To prove just how vulnerable your personal information can be, Internet Explorer created an entire phony bank and "inheritance store" in New York's financial district that operated just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information.

LIA 2011©

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