McCann World Group,
Videocon Mobile Phones "The Cascade of Books"
Credits Corporate Name of Client: Videocon Mobile Phones Agency: McCann World Group, Mumbai Chief Creative Officer: Prasoon Joshi Executive Creative Director: Prasoon Joshi Creative Directors: Rahul Mathew/Akshay Kapnadak/ Talha Bin Mohsin/Mahesh Parab Copywriters: Talha Bin Mohsin/Vilson Gonsalves/ Juneston Mathana Art Directors: Mahesh Parab/Prashant Kandalkar/ Nitin Sawant Creative Coordinator: Meraj Khan
Basic description of the project: We wanted consumers to experience firsthand, the feature of downloading free ebook titles on the Videocon Zeus phone. So we set up a unique installation in the atrium of a popular mall. Over 1400 books were suspended in such a way that they all seemed to converge into the screen of a single Videocon Zeus phone. Thus letting spellbound visitors experience the 'download and read' feature of the phone.