Non-Traditional
Public Service/Social Welfare Entrant: Serviceplan, Munich Reporters Without Borders
"Special Postmark - Human Rights"

Credits
Corporate Name of Client: Reporters Without Borders Austria
Agency Account Director: Nadine Wintrich
Agency: Serviceplan, Munich
Chief Creative Officer: Alex Schill
Creative Directors: Christoph Everke/Cosimo Möller/
     Alexander Nagel
Graphic Designers: Elena Ressel/Annalena Bottmann

Basic description of the project:
The International organization Reporters Without Borders supports innocently detained journalists worldwide and fights for their freedom. In order to generate charitable donations we co-operated with the post-office and developed an exceptional mailing to get the viewer's attention even before opening the envelope as we confront them with the issue right away. On the International Day of Human Rights we opened our own post-office having our own post-mark and stamps showing the portraits of detained journalists. Through marking the stamp the portrait got figuratively put behind bars. This unmistakably brought the mission and message of the organization into the public's awareness.