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Public Service/Social Welfare
Entrant: Belgiovane Williams Mackay, Sydney
Australian Red Cross Flood Relief Appeal
"Flooded House"
Corporate Name of Client: Australian Red Cross
Client Account Director: Michael Bailey
Agency Account Director: Bard Barber
Agency: Belgiovane Williams Mackay, Sydney
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Copywriter: Jenny Barnett
Art Director: Matt Smith
Executive Producer: Abby Hunt
Producer: Tiffany Campbell
Planner: Sarah McDonald

Basic description of the project:
In Australia during January 2011 Victoria and Queensland experienced severe flooding. The equivalent area of France and Germany went under water. 35 people lost their lives and 200,000+ people were displaced. Thousands of homes were destroyed with the damage bill reaching billions of dollars. The Australian Red Cross began helping communities affected with shelter, food, sanitation and support. However they desperately needed donations and awareness. We installed a ‘flooded house’ in the middle of Sydney Harbour on Australia Day, a national holiday and the harbour’s busiest day. We reminded Australians to donate to those Australians still suffering.

LIA 2011©

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