Non-Traditional Pet Products/CareEntrant:
GranataPet "Snack Check"
Credits Corporate Name of Client: altina GbR Client Account Director: Markus Fuchsenthaler Agency Account Directors: Oliver Grage/Andre Schmechta/ Michael Hartung Agency: agenta agenturgruppe, Berlin Creative Director: Dominik Heinrich Copywriters: Stefan Stumpe/Michael Appelmann-Waren Art Director: Nicole Kräenfeld Illustrator: Lilian Neunhoeffer
Basic description of the project: The Challenge: Creating awareness for the GranataPet dog food with a slim budget.
Idea: We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters.
The Message: Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simple with no boring voucher.