Non-Traditional
Media Promotion Entrant: Publicis Brasil, São Paulo AXN Channel
"AXN TV Boxes"

Credits
Corporate Name of Client: Sony Pictures Releasing of Brasil Inc.
Client Account Director: Stefania Granito
Agency Account Director: Elaine Elias
Agency: Publicis Brasil, São Paulo
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Kevin Zung
Copywriter: Luis Felipe Figueiredo
Art Director: Antonio Correa

Basic description of the project:
AXN is a TV channel famous for its Programs. Our goal was to announce the various programs in a relevant way. We needed more than a traditional ad. We needed something to speak to the consumer in the right place and time. So we came up with the idea of using new TV boxes to suggest to people the best way to enjoy their new TV. To do so, we made a partnership with a big TV manufacturer and printed its boxes with different frames from various TV series with the tagline “AXN TV series. There’s no better way to enjoy your new TV”.