Non-Traditional Media PromotionEntrant:
AXN Channel "AXN TV Boxes"
Credits Corporate Name of Client: Sony Pictures Releasing of Brasil Inc. Client Account Director: Stefania Granito Agency Account Director: Elaine Elias Agency: Publicis Brasil, São Paulo Chief Creative Officer: Hugo Rodrigues Executive Creative Director: Hugo Rodrigues Creative Director: Kevin Zung Copywriter: Luis Felipe Figueiredo Art Director: Antonio Correa
Basic description of the project: AXN is a TV channel famous for its Programs. Our goal was to announce the various programs in a relevant way. We needed more than a traditional ad. We needed something to speak to the consumer in the right place and time. So we came up with the idea of using new TV boxes to suggest to people the best way to enjoy their new TV. To do so, we made a partnership with a big TV manufacturer and printed its boxes with different frames from various TV series with the tagline “AXN TV series. There’s no better way to enjoy your new TV”.