Non-Traditional Household ProductsEntrant:
Scholz & Friends,
Panasonic Evoia AA Alkaline Battery "The Longest Lasting Battery"
Credits Corporate Name of Client: Panasonic Energy Europe N.V. Client Account Director: Lars Schimming Agency Account Director: Salvatore Amato Agency: Scholz & Friends, Berlin Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Director: Michael Winterhagen Copywriter: Michael Schoepf Art Director: Walter Ziegler
Basic description of the project: Evoia AA Alkaline Batteries’ from Panasonic hold the Guinness Record as longest lasting alkaline batteries of the world. In fact, they last twice as long as comparable products. The new packaging shows this in a simple way: Designed for eight batteries, the packaging carries only four batteries.