Design Poster CampaignEntrant:
Ogilvy & Mather,
First Edition Restaurant "Chips", "Grapes", " Cork Screw", " Tinker", " Expectations"
Credits Corporate Name of Client: First Edition Client Account Director: Pamela Schneider Agency Account Director: Christina Bell Agency: Ogilvy & Mather, London Creative Director: Paul Smith Copywriter: Jon Morgan Art Director: Mike Watson Graphic Designers: Mark Osborne/Steve O' Leary/ Andy Breese Illustrator: Jon Morgan
Basic description of the project: First Edition has been operating as one of Canary Wharfs finest independent restaurants for 15 years. First Edition wanted a campaign to celebrate this event and raise their profile among their target audience, working professionals within the Wharf.
A poster/outdoor campaign was designed to 'pique" interest. On first observation the posters look like an ad for classic book cover First Editions. However the ads had been cleverly adapted, including illustrations of the restaurant and the restaurateur name as the authors name.