Design Poster CampaignEntrant:
Dentsu Inc. Kansai,
Exhibition of Asian Advertising "The Ultra Asian Campaign"
Credits Corporate Name of Client: The Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Client Account Director: Takehide Tarusawa Agency: Dentsu Inc., , Tokyo Creative Director: Yuya Furukawa Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi Graphic Designers: Minami Otsuka/Kazuaki Takai Production Company: Taki Corporation, Tokyo Printing Producer: Shinya Tamura Producer: Shunpei Mikami
Basic description of the project: We developed the concept of 'Life-Sized Asian', and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong.
We created 4 posters - 'Palm', 'Sole', 'Upper Body', and 'Lower Body' - applying the Asian idea of body is universe.
The Upper Body and Lower Body posters can be connected to form a life-sized Asian.