Design Poster CampaignEntrant:
Self chec "Anelisa", "Leon", " Aisha", " Nick"
Credits Corporate Name of Client: Self chec Agency Account Director: Barbara Reilly Agency: Arnold Worldwide, Boston Chief Creative Officer: Pete Favat Executive Creative Director: Roger Baldacci Copywriter: Carolyn Zigmund Art Director: Chuck Seelye Photographer: Guido Vitti
Basic description of the project: These ads were created to shake things up and get people’s attention. And for a good reason. Over 550,000 lives could be saved each year from diseases, like cancer, through simple early detection. That’s why we’re unapologetically showing models in various stages of undress with their hands on their breasts and down their pants. Provocative? Yes. A little shocking? Maybe. But if we can help get the message out about doing self checks and, in turn, save a life, then job well done.