Design Non-ProfitEntrant:
Y&R Dubai,
Dubai
Al Noor School "See Potential"
Credits Corporate Name of Client: Al Noor Training Centre For Children With Special Needs Client Account Director: Isphana Al-Khatib Agency Account Directors: Uday Desai/George Ninan Agency: Y&R Dubai, Dubai Design Company: Y&R Dubai, Dubai Chief Creative Officer: Shahir Zag Creative Directors: Shahir Zag/Husen Baba/ Wilbur D'Costa Design Director: Husen Baba Copywriter: Wilbur D'Costa Art Director: Husen Baba Graphic Designer: Husen Baba
Basic description of the project: To create awareness about the Al Noor Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard.
We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer.
On the 27th January, 2011, handicap signs across the city became mini billboards driving home the centre's message to curious passers-by.