Design Use of TypographyEntrant:
Tokyu Agency Inc.,
Graphic Explanation in Advertisement
Credits Corporate Name of Client: Pie International Agency: Tokyu Agency Inc., Tokyo Design Company: Birdland , Tokyo Creative Director: Tatsuki Ikezawa Design Director: Tatsuki Ikezawa Copywriter: Hiroyuki Nishio Art Director: Tatsuki Ikezawa Graphic Designer: Takemichi Chiba Illustration Company: Birdland , Tokyo Illustrators: Takemichi Chiba/Hiromi Fukui Typographer: Tatsuki Ikezawa
Basic description of the project: The design book 'Graphic Explanation in Advertisement' profiles graphics that appear in magazines, newspapers, public transport advertising and manuals, product catalogues for graphic designers and art university students.
I therefore used typography, the assembling of images or figures to create characters, to make the cover title easier to understand at first sight.
Similarly, I used this typography for the contents page, posters and handbills.