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Use of Typography
Entrant: Tokyu Agency Inc., Tokyo
Graphic Explanation in Advertisement
Corporate Name of Client: Pie International
Agency: Tokyu Agency Inc., Tokyo
Design Company: Birdland , Tokyo
Creative Director: Tatsuki Ikezawa
Design Director: Tatsuki Ikezawa
Copywriter: Hiroyuki Nishio
Art Director: Tatsuki Ikezawa
Graphic Designer: Takemichi Chiba
Illustration Company: Birdland , Tokyo
Illustrators: Takemichi Chiba/Hiromi Fukui
Typographer: Tatsuki Ikezawa

Basic description of the project:
The design book 'Graphic Explanation in Advertisement' profiles graphics that appear in magazines, newspapers, public transport advertising and manuals, product catalogues for graphic designers and art university students. I therefore used typography, the assembling of images or figures to create characters, to make the cover title easier to understand at first sight. Similarly, I used this typography for the contents page, posters and handbills.

LIA 2011©

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