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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists

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Silver Winner

Use of Typography
Entrant: Toby and Pete, Sydney
Steve Back
"Steve Back Logo"
Corporate Name of Client: Steve Back
Design Company: Toby and Pete, Sydney
Creative Director: Steve Back
Design Director: Toby and Pete
Art Director: Toby and Pete
Typographer: Toby and Pete

Basic description of the project:
Our client came to us and simply asked for a typographic, self-promotional piece to exist on his website It was to be of his name, built as play equipment. It had to be 'fun enough to play on', so we developed the design of a vibrant jumping castle with intertwined letters. We approached the design in the sense that if it were to be built for real it would actually work. This approach helped with the realism and made the 3D imagery feel far more tangible and believable.

LIA 2011©

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