Design Art DirectionEntrant:
Credits Corporate Name of Client: MTV Brasil Ltda. Client Account Directors: Wagner Gorab/Lilian Chwartzmann/ Ana Penteado Agency Account Directors: Carmen Assumpção/Sabrina Spinelli/ Gisele Kumruian Agency: Loducca, São Paulo Chief Creative Officer: Guga Ketzer Creative Directors: Cassio Moron/Pedro Guerra/ Marco Monteiro Copywriters: Dulcidio Caldeira/Guga Ketzer/ Andre Faria Art Directors: Dulcidio Caldeira/Guga Ketzer/ Andre Faria Production Company: ParanoidBR, São Paulo Illustrator: Daniel Semanas Animator: Daniel Semanas Executive Agency Producers: Ana Luisa Andre/Sid Fernandes Agency Producer: Karina Vadasz Director: Dulcidio Caldeira Executive Producer: Egisto Betti Cinematographer: Alexandre Ermel Post-Production Company: Sindicato VFX, São Paulo Animation Companies: ParanoidBR, São Paulo/Sindicato VFX, São Paulo Sound Design Company: Raw Audio, São Paulo Music Production Company: Raw Audio, São Paulo Music Arranger: Fernando Forni Music Composer: Gioachino Rossini Music Lyricist: Gioachino Rossini
Performers Adriana Dre/Elayne Casehr
Basic description of the project: In order to celebrate MTV's 21st anniversary in the country, we prepared a retrospective of the most important events in world music, using stop motion animation with party balloons. The most memorable facts and characters in music history intertwine in an unconventional, yet faithful narrative, reinforcing the concept "The music never stops."