Design Brochures/Catalogues - ConsumerEntrant:
Forsman & Bodenfors,
IKEA "Homemade is Best - The Book"
Credits Corporate Name of Client: IKEA Client Account Director: Joel Idén Agency Account Director: Susanna Fagring Agency: Forsman & Bodenfors, Gothenburg Design Company: Forsman & Bodenfors, Gothenburg Copywriters: Fredrik Jansson/Anders Hegerfors Art Directors: Staffan Lamm/Christoffer Persson Photographers: Carl Kleiner/Agent Bauer Stylist: Evelina Bratell Production Manager: Ewa Edlund Planner: Tobias Nordström Retouch: Henrik Lagerberg/F&B Factory Information Architect: Johan Wingård Publisher: Titel Books
Basic description of the project: It’s really hard to get people excited about kitchen appliances. But if you talk about all the tasty things you can make with them, you suddenly have people’s attention. Things like cakes and cookies. That’s why we decided to do a campaign about baking (with kitchen appliances).