Credits Corporate Name of Client: SHU’S Production Inc. Agency: Ogilvy & Mather Japan, Tokyo Executive Creative Directors: Shingo Ichimura/David Morgan Copywriter: Batistuta Bazooka Art Director: Yasutaka Akagi
Basic description of the project: SHU’s deals with all sorts of creative professionals. Different types of individuality and uniqueness generate a “chemical reaction,” and a chemical reaction creates a work of art offering an unprecedented value. The challenge was to generate completely different colours and textures in one envelope to express “chemical reaction.”