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Bronze Winner

Brand Identity - Global
Entrant: Moving Brands, London
All About Tea
Corporate Name of Client: All About Tea
Design Company: Moving Brands, London/San Francisco
Photography Studio: Adam Laycock, London

Basic description of the project:
All About Tea is an expert wholesale tea distributor. We were tasked with creating a new identity that would stand out in a “sea of sameness,” that would work within their existing wholesale market, and enable growth in retail channels. The mark represents the process of making tea; the blending and the straining. The shape references a seal or stamp, and in print these dots are laser-cut, inspired by the factory elements and tools of the industry. The type is the mono-spaced Orator, referencing the metronomic process, with Garamond introducing the quirks and passion of the company.

LIA 2011©

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