Design Brand Identity - GlobalEntrant:
Pearson Brand Identity
Credits Corporate Name of Client: Pearson Client Account Directors: Emma Carter/Jenny Lodge Design Company: Interbrand, London Creative Directors: Ian Styles/Chris Davenport/ Simon Thompson Design Directors: Ed Bolton/Arielle Breit Copywriter: Chris Davenport Graphic Designers: James Holland/David Lismer Photography Studio: Matt Stuart, London Photographer: Matt Stuart Illustration Company: Interbrand, London Illustrators: David Lismer/James Holland/ Christian Inkpen
Basic description of the project: Our challenge was to invigorate Pearson and reflect its position as the world’s leading learning company. Pearson believes in “All kinds of learning for all kinds of people. Because wherever learning flourishes, so do people”. We developed an illustration and photography style that captures the breadth and elation of learning. We broadened the color palette and created a highly distinctive, animated, living font. We led a global engagement program with dozens of workshops, a Book of Pearson for all staff and a new online portal capturing the inspiration of learning and teaching every day.